Millennial Homeowners: Prioritizing Energy Efficiency and Smart Tech

Published on February 10, 2025

by Thalia Reeves

Millennials, or those born between the early 1980s and the mid-1990s, have been reshaping many industries since they first entered the workforce. From technology to fashion to food, their preferences and priorities have brought about significant changes in the market. This trend also extends to the housing market, as more and more millennials are now opting to become homeowners. But unlike previous generations, millennials are prioritizing energy efficiency and smart technology when it comes to their homes. In this article, we will delve into why these two factors are crucial for millennial homeowners and how they are shaping the future of the real estate industry.Millennial Homeowners: Prioritizing Energy Efficiency and Smart Tech

The Rising Interest in Energy Efficiency

One of the key reasons why millennials are prioritizing energy efficiency when purchasing a home is their growing concern for the environment. This generation has been exposed to the effects of climate change from a young age, and as a result, they are more environmentally conscious compared to previous generations. According to a survey conducted by the National Association of Home Builders (NAHB), 45% of millennials are willing to spend more on a home that has environmentally friendly features.

But the interest in energy efficiency goes beyond just reducing their carbon footprint for millennials. With the rising cost of utility bills, they are also looking for ways to save money in the long run. Energy-efficient homes not only help reduce their energy bills but also increase the resale value of their property.

The Role of Smart Technology

Much like their interest in energy efficiency, millennials are also drawn to smart technology for their homes. From a simple voice-activated virtual assistant to a fully integrated smart home system, these tech-savvy homeowners want their homes to be equipped with the latest technology.

But it’s not just about the wow factor for this generation. Smart technology plays a significant role in energy efficiency. With features such as smart thermostats, automated lighting systems, and energy monitoring tools, millennials can easily control and monitor their home’s energy usage even when they are away. This control not only gives them peace of mind but also helps them save money on their energy bills.

The Impact on the Real Estate Industry

With the increasing demand for energy-efficient and smart homes, the real estate industry is also adapting to cater to this new trend. Home builders are now offering energy-efficient features as standard options, and real estate agents are promoting smart technology as a selling point for their listings.

But it’s not just about selling properties. The increase in demand for energy-efficient and smart homes has also led to the development of innovative technologies and products, making it easier and more affordable for homeowners to upgrade their current homes. This, in turn, has led to more energy-efficient homes on the market, benefiting both homeowners and the environment.

The Future is Bright

The trend of millennials prioritizing energy efficiency and smart technology is expected to continue in the future. As more of this generation enters the housing market, the demand for energy-efficient and smart homes will only increase. Building codes and energy efficiency standards are also evolving, making it a necessity for new homes to have energy-efficient features.

In conclusion, millennials are not just reshaping the real estate industry. They are also paving the way for a more energy-efficient and technology-driven future. As this generation continues to dominate the housing market, we can expect to see more homes equipped with smart technology and energy-saving features. So, if you’re in the market for a home, it’s time to start considering energy efficiency and smart technology as crucial factors in your decision-making process.